Dr Rochelle MacdonaldFounding Director

Rochelle founded Elemental Strategy in 2007 and has been hired by some of the World’s largest corporations including members of the charity, resource, financial, and government sectors.  Internationally educated (including Harvard) and locally passionate, Rochelle has brought her global experience back to Australia and intends to use it to strengthen and grow the Australian economy.

With more degrees than the average thermometer, Rochelle has a diverse range of highly technical skills as well as independent project experience and philanthropic pursuits.  With local knowledge of the current workings of the Australian economy and how strategy and planning is the foundation of a resilient business, Rochelle enjoys building teams, empowering individuals to feel confident in being themselves, encourages education (formal and informal) across communities, and listens and engages with people in the spirit of exchange of knowledge.  

A specialist in elevating people and thereby companies, to a higher level of efficiency and collegiate culture, Rochelle has been known to take the traditional business plan and turn it into a sharp, focussed, targeted, and user friendly ‘Plan on a Page’ by distilling the needs, desires, and dreams of people and helping them focus on the signal and ignore the noise.

Rochelle enjoys learning and lifting, and adds tremendous value to any training, mentoring, strategy sessions, workshops, and empowerment activities, and is looking forward to getting to know you very soon.

Qualifications, Awards, and Courses:

Program for Leadership Development, Harvard Business School
(Seven month accelerated MBA program equivalent: completed January 2014)
Company Directors Course, Australian Institute of Company Directors (completed in 2012)
Doctor of Philosophy (Public Health), Curtin University of Technology (completed in 2008)
Master of Engineering Management, University of Technology, Sydney (completed in 2010)
Bachelor of Science (First Class Honours: Environmental Engineering Geology), University of Tasmania (completed in 1998)

Founding Director